Joan Burton T.D., newly appointed Minister for Social Protection, as well as tourism industry operators from around the island of Ireland joined Tourism Ireland on St Patrick’s Day at the ‘Best of Britain & Ireland’ (BoBI) travel trade exhibition, which took place at the NEC in Birmingham. BoBI is an important annual B2B event which attracts influential British coach and group tour operators.
Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Restoring the Great Britain market to growth is a major priority for Tourism Ireland and we have increased our spend in Britain by +30% this year. Our €17 million campaign is ensuring the Ireland holiday message is highly visible right throughout 2011. A key element of our promotions involves enthusing the travel trade in Great Britain – online and traditional travel agents and tour operators – about island of Ireland holidays and ensuring they promote, and pass on to their customers, the good value available here.”
Tourism Ireland travel trade promotions this year include participation in other key promotions around Britain; workshops in Ireland for influential group and coach operators; an extensive training programme for up to 1,000 Ireland-specialist travel agents; as well as advertising in selected trade press.
Jim Maher and Helen Wycherley, both of Select Hotels, with Joan Burton T.D., newly appointed Minister for Social Protection and Vanessa Markey, Tourism Ireland, on the Tourism Ireland stand at BoBI (Best of Britain & Ireland) in Birmingham.
Further media information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.