Northern Ireland Tourism Minister Arlene Foster recently promoted Northern Ireland as a wonderful holiday and business tourism destination to influential Canadian travel trade and media contacts, at a Tourism Ireland-hosted business breakfast in Toronto. Minister Foster highlighted that 2011 is a great year to visit Northern Ireland, as the combination of the strong Canadian dollar, low costs and great value air fares means there has never been a better time for Canadians to visit Northern Ireland.
Approximately 2.5 million Canadians claim Ulster heritage and Tourism Ireland is targeting potential visitors through an extensive promotional programme this year, emphasising the convenience and value of a holiday in Northern Ireland for Canadian visitors, showcasing our spectacular scenery and the huge variety of things to see and do here.
Minister Foster (centre) with Alison Metcalfe, Tourism Ireland; Conor Duffy, Royal Irish Tours; Alana McQuaid, Lough Erne Resort, Co Fermanagh; Eric Drinkwater, Merit Travel Group; and Sinéad Murray, Tourism Ireland.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.