A group of Scandinavian travel writers took time out to visit Belfast during a recent stay in Northern Ireland. Carefully selected and invited here by Tourism Ireland in Copenhagen, their itinerary was designed by the Northern Ireland Tourist Board.
The visitors from Norway, Sweden and Denmark enjoyed a visit to the historic walled city of Derry, Dunluce Castle, the famous Old Bushmills Distillery and the spectacular Giant’s Causeway before arriving in Belfast. Whilst in the city, the writers took part in a walking tour with a difference – the Belfast Bred Tour – where Barney, a ‘chef’ from the Titanic, aka tour guide Michael Lavery, led the group on a trail discovering the historic and culinary delights of the city. They also visited the Titanic Belfast building, Harland and Wolff’s drawing offices and slipways.
Aoife Kernan, Tourism Ireland’s Manager for the Nordic countries, said: “We are delighted to welcome these writers from Norway, Sweden and Denmark to Northern Ireland. Familiarisation visits such as these are extremely important as they help build awareness of the wonderful tourism product on offer in Belfast and throughout Northern Ireland. The aim is that when these writers return home they are better equipped to put into words what a holiday in this part of the world entails, thereby encouraging more Scandinavians to come here and experience it for themselves.”
Pictured outside Sawers Deli in Belfast with tour guide Barney the ‘Chef’ – aka Michael Lavery – are Lucia King, NITB; Barbro Steinde and Merete Kvikne, from Norwegian newspapers VG and Dagbladet; and Glenda Reid, Tourism Ireland.
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.