Leading tour operators from Sweden, Norway and Denmark visited Co Clare last week. Carefully selected and invited here by Tourism Ireland in Copenhagen, their itinerary was designed by Fáilte Ireland in conjunction with Shannon Development.
The Scandinavian tour operators were here to experience at first-hand the superb holiday product on offer in this part of Ireland. On their arrival in Clare, they enjoyed a guided walk in Dromore Wood and explored the Burren, stopping off to visit the Cliffs of Moher. The group also visited the Burren Smokehouse in Lisdoonvarna before travelling on to Ballyvaughan, where they visited Gregan’s Castle and explored the Aillwee Caves and Bird of Prey Centre. They overnighted at the Old Ground Hotel in Ennis.
Aoife Kernan, Tourism Ireland’s Manager for the Nordic region, said: “We are delighted to bring these influential tour operators to Clare, so they can experience at first-hand the superb tourism product on offer for Scandinavian holidaymakers in this part of Ireland. Familiarisation visits like this are an important part of our work with the travel trade in Scandinavia, helping to build awareness of the wonderful tourism product on offer here and ensuring the tour operators are better equipped to advise their clients on future holiday bookings.”
Tourism Ireland has a busy promotional programme under way in the Nordic region this year. The organisation is pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with Scandinavian consumers.
Birgitta Hedin-Curtin (right) welcomed a group of leading Scandinavian tour operators, accompanied by Aoife Kernan, Tourism Ireland (second from right), to the Burren Smokehouse in Lisdoonvarna, where they sampled some of the superb smoked salmon.
Further media information:
Sinéad Grace, Tourism Ireland t: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.