Sixteen tourism operators from across the island of Ireland joined Tourism Ireland for a sales blitz in Scandinavia last week. The three-city tourism trade mission took in the three Scandinavian capitals of Copenhagen, Stockholm and Oslo.
Consisting of B2B workshops with influential Scandinavian tour operators and travel agents, the trade mission provided an excellent platform for the participating Irish tourism businesses to showcase and sell their product. Over the course of the three-day mission, face-to-face meetings were conducted with hundreds of key Scandinavian decision-makers, encouraging them to include the island of Ireland in their future holiday programmes.
Tourism Ireland has a busy promotional programme in place in the Nordic region throughout 2011, highlighting compelling reasons to visit the island of Ireland and the good value available here. The organisation is working flat out to win business and to keep Ireland ‘top of mind’ with potential visitors. Aoife Kernan, Tourism Ireland’s Manager for the Nordic region, said: “We are delighted these tour operators and travel agents took time out of their busy schedules to join us at our workshops, to hear what the island of Ireland has to offer for their clients. The recently announced growth in visitor numbers from the Nordic region of +26% for the first half of the year is welcome news indeed and is an encouraging basis on which Tourism Ireland, together with our industry partners, will build in 2012.”
Pictured during the B2B workshop in Copenhagen are (l-r) Micky Maceiras, Norwegian Airlines; Margaret Scannell, Embassy of Ireland in Denmark; Simon Gregory, Tourism Ireland; HE Brendan Scannell, Irish Ambassador to Denmark; Aoife Kernan, Tourism Ireland; and Eva Gøtche, Norwegian Airlines.
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.