21 Oct 2011

Nine golf pros from Sweden visited Kells today, for a round of golf on the new course at Headfort, as guests of Tourism Ireland in the Nordic region. The pros – from various golf clubs in Sweden – are important influencers who organise golf breaks and holidays overseas for their members each year.

Tourism Ireland has an extensive golf promotional programme in place throughout 2011, designed to highlight our world-class golf courses and boost golf visitors from Sweden and other important golf markets around the world. Aoife Kernan, Tourism Ireland’s Manager in the Nordic Region, said: “With about 650,000 registered golfers, the Swedish golf market remains a priority for Tourism Ireland. The visit by these golf pros was a wonderful opportunity for us to showcase the fantastic golf product on offer in Co Meath to these important influencers. It will help raise their awareness of our world-class golf and the excellent value green fees on offer here; the aim is that when they return to Sweden they are better equipped to advise the members in their golf clubs on future golf breaks and holidays to Co Meath and Ireland.”

Swedish golf pros get ready to tee off at Headfort Golf Club, with Jonathan Sargeant, Tourism Ireland (right).


Further media information:
Sinéad Grace, Tourism Ireland  
Tel:  087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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