27 Oct 2011

Tourism operators from around the island of Ireland travelled to the US recently to participate in Tourism Ireland’s ‘Flavors of Ireland’ sales blitzes which took place in San Francisco and Los Angeles. The busy schedule of B2B events included trade and consumer promotions, interactive presentations to travel agents as well as media networking, providing an excellent opportunity for the participants to showcase their product to the hundreds of key decision-makers they met in the two cities.

Joe Byrne, Tourism Ireland’s executive vice-president for North America, said: “North America is an extremely important market for tourism to the island of Ireland and we have had a busy promotional programme in place right throughout 2011. The increase in visitor numbers from North America of +12.6% for the first eight months of the year is welcome news indeed and is an encouraging basis on which Tourism Ireland, together with our industry partners, will build. The Irish Government’s recently announced funding for co-operative marketing activity will see our promotional programme in the US extended, ensuring that we – together with our partners – reach an even greater audience of potential holidaymakers this fall/winter.

“Our Flavors of Ireland events, where we talk directly to influential media contacts, travel agents and tour operators, and tell them what makes the island of Ireland such a fantastic holiday destination, provide us with an excellent opportunity to grow business further from the US in 2012 and beyond.  They are an excellent opportunity for our partners from Ireland to showcase their product to important decision-makers in California and to encourage them to include the island of Ireland in their future holiday programmes.”

                                                                                                                            David McCoy, House of Waterford Crystal; Jay D’Amato, Smart Travel, based in San Francisco; and Alison Metcalfe, Tourism Ireland, at the ‘Flavors of Ireland’ event in San Francisco.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


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