Pictured at the Tourism Ireland booth at the Stone Mountain Highland Games which took place recently in the US are Fiona Dunne, Tourism Ireland; Angela Graham, Ulster-Scots Agency; Billy Kennedy, Ulster Scots historian; Judith McLoughlin, Ulster Kitchen; and Susie Miller, Titanic Tours Belfast.
The Stone Mountain Highland Games take place each year in Stone Mountain Park, north-east of Atlanta in Georgia. Attracting over 80,000 visitors of Scots-Irish and Scots descent during the two-day festival, it is an ideal opportunity for Tourism Ireland to highlight Northern Ireland as a fantastic holiday destination. Tourism Ireland has been targeting people of Ulster-Scots descent in the US for a number of years now. Promotions to reach this sector have included extensive publicity campaigns, advertising in newspapers in the Southern states of the US, communications with “best prospects” who have Northern Ireland surnames, as well as participation at promotions like the Stone Mountain Highland Games.
Joe Byrne, Tourism Ireland’s executive vice-president North America, said: “Tourism Ireland was delighted to attend the Stone Mountain Highland Games once again this year, together with our tourism partners from Northern Ireland. The promotion helps us to keep Northern Ireland high on the list of places that Americans want to visit in 2012. We are targeting the Scots-Irish and Ulster Scots market, focusing on the strong ancestral links between this part of the US and Northern Ireland.
“2012 will be a busy and exciting time for Northern Ireland and a major opportunity for tourism, with many exciting events in the pipeline and the completion of iconic new visitor attractions like Titanic Belfast and the new Giant’s Causeway Visitor Centre – providing Tourism Ireland with a wonderful opportunity to showcase Northern Ireland as an exciting, vibrant destination in the US and across the globe.”
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mobile: 077 6652 7719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.