As the Volvo Ocean Race 2011-2012 kicks off tomorrow (5 November) from Alicante in Spain, Minister for Agriculture, Marine and Food Simon Coveney TD joined Tourism Ireland today, at a reception for key Spanish and international media contacts. The event, which took place in the Volvo Ocean Race Village in Alicante, was an excellent opportunity to showcase Galway and Ireland as a fantastic holiday destination, kicking off Tourism Ireland’s publicity drive around the world during the nine-month race to reach a huge audience of potential holidaymakers.
The Volvo Ocean Race attracts huge publicity around the world – with billions of people around the globe seeing it on TV, reading about it and tuning in to hear about it on the radio. Over the coming months, Tourism Ireland will be working in key markets where the race stops, to ensure that Galway and Ireland are in the spotlight.
Niall Gibbons said: "The Volvo Ocean Race attracts huge publicity around the world and with Galway due to host the grand finale, there’s an ideal opportunity to showcase Galway and the west, and the many attractions that the island of Ireland has to offer as a holiday destination. The event is a great ‘hook’ for Tourism Ireland to reach a huge audience of potential holidaymakers.”
Galway will host the final stopover of the Volvo Ocean Race 2011-2012 in July of next year. The 2009 stopover of the Volvo Ocean Race in Galway brought 40,500 international visitors to the city, as well as 269 journalists from around the world.
Mike Sanderson, skipper of Team Sanya, the Chinese/Irish boat; Simon Coveney TD, Minister for Agriculture, Marine and Food; Knut Frostad, CEO of the Volvo Ocean Race; and Barbara Wood, Tourism Ireland’s manager in Spain, at the Tourism Ireland reception in Alicante, prior to the departure of the Volvo Ocean Race 2011-12.
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.