09 Dec 2011

A group of top travel agents from Denmark and Sweden was in Northern Ireland recently, to experience for themselves some of the many things to do and see on holiday here. After visiting Belfast and enjoying a Titanic walking tour, the group spent time at the Ulster Folk and Transport Museum to see the TITANICa exhibition.

Steven Roberts, Tourism Ireland’s manager in the Nordic region, said: “Tourism Ireland is delighted to bring these Scandinavian travel agents to Northern Ireland. ‘Seeing is definitely believing’ and it is important that influential agents like these get to experience our tourism product at first-hand. This is the first time many of them have visited Northern Ireland and we have been able to show and tell them about the many exciting events planned for Northern Ireland under the banner of NI 2012. 

“With the extensive range of major events and celebrations in the pipeline, as well as the opening of iconic new attractions like the Giant’s Causeway Visitor Centre and Titanic Belfast, next year will be a truly wonderful opportunity to confidently put Northern Ireland on the global stage in a completely new way, to capture and hold the focus of world attention for all the most positive reasons.”

Tourism Ireland is planning the most extensive programme of marketing activity and campaigns ever undertaken for Northern Ireland, to capitalise on NI 2012, to maximise visitor numbers next year and to ensure that we carry that positive legacy, and growth in tourism, forward for future years. 

The travel agents’ fact-finding visit was organised by Tourism Ireland in conjunction with the Northern Ireland Tourist Board.

                                                                                                                                                  Pictured outside Belfast City Hall are Tourism Ireland’s recent visitors from Scandinavia including Christian Skadkjaer, Alfa Travel (Denmark); Susanne Aubertin, Travel’s Easy (Denmark); Mette Thisgaard Tjaereborg (Denmark); Rikke Petersen, Tourism Ireland; Silas Boegvad, Travel’s Easy (Denmark); Jeanette Brating and Caroline Glamheden, both of Eurotravel (Sweden); and Joran Nielsen, Reseskaparna (Sweden).


Further media information: 
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260   Mob:  07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million. 
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


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