Promoting the island of Ireland in Germany

26 Jan 2011

Island of Ireland and market-based industry partners joined Tourism Ireland at the Stuttgart holiday promotion CMT (Caravans Motor & Tourism Fair) in Germany which took place recently.

CMT is the largest holiday promotion in Germany, attracting over 205,000 visitors, including leading travel media, tour operators and travel agents, as well as many thousands of potential German holidaymakers looking for ideas and suggestions for their next short break or holiday destination.  The timing of this holiday promotion could not have been better, with the recent announcement by Aer Lingus of a new Stuttgart to Dublin service, which will begin at the end of March.  Tourism Ireland will be working closely with Aer Lingus in Germany, to maximise the promotion of this new route.

Barbara Wood, Tourism Ireland’s Manager Central Europe, said: “Tourism Ireland is optimistic that the German market will return to growth this year.  Consumer confidence there is at a 20-year high, with the German economy recording growth of +3.6% in 2010.  Germany is the largest outbound travel market in the world, with Germans taking more holidays than any other nationality.  It is the third-largest source of visitors for the island of Ireland and will be the focus of a major promotional drive by Tourism Ireland throughout 2011, which will include a €2.5 million TV campaign this spring, which will be seen by in excess of 25 million potential German holidaymakers, as well as a €1 million radio and online advertising drive.”


-ENDS-


Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
                                                         e: sgrace@tourismireland.com     

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.

 

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