Plenty of 'Incentive' for German Business Group

12 Sep 2011

A group of leading international event planners, based in Germany, visited the island of Ireland recently.  The group included decision-makers from various companies involved in the MICE (meetings, incentive, conferences and events) industry.

Carefully selected and invited here by Tourism Ireland in Germany, their itinerary was designed by Fáilte Ireland and NITB in conjunction with Wallace Travel Group.  The influential group was here to experience what Ireland has to offer conference and business delegates, including the meeting facilities at The CCD, Carton House in Co Kildare, the Four Seasons and Fitzwilliam hotels in Dublin, the Culloden, Merchant and Fitzwilliam hotels in Belfast and the Ulster Folk & Transport Museum at Cultra, Co Down; and to sample some of the great experiences those delegates can enjoy here on the sidelines of their conference or meeting, including a visit to the Old Jameson Distillery, Titanic Belfast and team-building activities with Xtreme Ireland in the grounds of Carton House.

Tourism Ireland has a busy promotional programme in place to grow business tourism from Germany and other key markets around the globe.  The organisation’s approach is to emphasise the world-class conference and meetings facilities available; and to highlight ease of access and the good value rates available for meetings and conferences from hotels and other suppliers around the island of Ireland.   

Kristina Gauges, Tourism Ireland’s Manager Central Europe, said: “We are delighted that these key business tourism buyers have taken the time to come to Ireland and see what we have to offer at first-hand.   Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland is working hard to promote the island of Ireland as a premier business tourism destination.  The superb meetings, incentive and transport infrastructure on offer here, coupled with the distinctive cultural experience, means the island of Ireland is now an even more viable and attractive destination for the business tourism market than ever before.”

German business tourism buyers visited Carton House, Co Kildare, where they enjoyed some team-building activities including off-road driving; they are pictured with John Costello, Tourism Ireland Germany (third from left).


Further media information:
Sinéad Grace, Tourism Ireland     t: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


Who's Who

Search for Tourism Ireland Contacts