On the MAP in France

28 Mar 2011

Industry partners from around the island of Ireland joined Tourism Ireland at Le Monde à Paris (MAP), a recent holiday fair in France.

MAP, which attracts over 100,000 people each year, is one of a number of holiday promotions being attended by Tourism Ireland in France this year.  Thousands of potential French holidaymakers will attend these shows, looking for ideas and suggestions for their next short break or holiday.  The shows also attract influential French travel media, tour operators and travel agents, who help spread the message about tourism to Ireland.

The island of Ireland holds strong appeal for the French, who rank Ireland fourth on the list of places they would like to visit.  Recently published visitor figures for the final quarter of 2010 showed a welcome return to growth from France (+25%) and this is an encouraging basis on which Tourism Ireland will build in 2011.  Tourism Ireland promotions this year are highlighting compelling reasons to visit and the great value available here.

                                                                                                                                     Simon Coveney T.D., newly appointed Minister for Agriculture, Marine and Food (sixth from right) joined tourism industry partners and Billy Condon, Tourism Ireland (right) at MAP – Le Monde à Paris – one of France’s biggest travel shows. 


Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
                                                         e: sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.



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