Northern Ireland is ‘Write on’ for US Travel Press

21 Jun 2011

A group of influential writers from the US visited Northern Ireland at the weekend, ahead of the annual Travel Classics writers’ conference which takes place in Dublin later this week.

The group had the opportunity to visit many of Northern Ireland’s iconic attractions including the Giant’s Causeway, the Old Bushmills Distillery, Montalto Estate in Co Down, Glenarm Castle in Co Antrim and the Titanic Belfast building. 

Alison Metcalfe, Tourism Ireland North America, said: “We are delighted these influential journalists have taken the time to come to Northern Ireland to see what we have to offer at first-hand.  Familiarisation visits such as this are extremely important as they help build awareness of the wonderful and varied tourism product of Northern Ireland, as well as its stunning scenery.  The aim is that when these writers return home they are better equipped to put into words what a holiday in this part of the world entails, thereby encouraging more Americans to come here and experience it for themselves.”

The writers will travel on to Dublin for the annual conference, which is regarded as the world’s foremost networking event for travel writers and editors; now in its 18th consecutive year, the conference is always held in venues regarded as being ‘the best places on earth’.

                                                                                                                              At the Titanica exhibition in the Ulster Folk and Transport Museum, Cultra, are (l-r) Ruth Moran, Tourism Ireland New York; Deborah Hopewell, Editor Yahoo.com; Rachel Dickinson, writer specialising in nature-based travel; Barbara Wysocki, freelance writer; and Claire Keenan, NITB.

ENDS

For further information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel:  077 6652 7719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.

 

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