Various tourism industry operators from around Northern Ireland joined forces with Tourism Ireland in Glasgow recently, for a three-day roadshow aimed at raising awareness of Northern Ireland as a fantastic holiday and short break destination.
The roadshow targeted some of the major Scottish coach tour operators, as well as consumers around the Glasgow area, and provided a valuable opportunity for the participating Northern Ireland tourism businesses to showcase their products in Scotland.
Elaine Murray, Tourism Ireland Scotland, said: “This type of roadshow, where we talk to influential tour operators as well as directly to prospective holidaymakers and tell them what makes Northern Ireland such a wonderful holiday destination, provides us with an excellent opportunity to grow business in 2011 and beyond. It is wonderful platform for the various Northern Ireland tourism operators to showcase their product here in Scotland.
“Scotland is an important market for tourism to Northern Ireland and we have an extremely busy promotional programme under way. Tourism Ireland’s promotional campaigns are highlighting the tremendous value on offer as well as compelling reasons to visit. Our message here in Scotland is that there has never been a better time to visit the Northern Ireland.”
Alex Mehaffy, Giant’s Causeway Visitor Centre (left) and Mary O’Neill, Ramada Hotel, Portrush (second from right) during the recent Tourism Ireland roadshow in Glasgow; pictured with Vanessa Markey and Simon Gregory, Tourism Ireland.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.