Northern Ireland Tourism Hits the Road in Manchester

27 Jun 2011

Tourism operators from around Northern Ireland joined forces with Tourism Ireland in Manchester recently for a three-day roadshow, aimed at raising awareness of Northern Ireland as a fantastic holiday and short break destination.

The roadshow targeted some of the main tour operators and travel agents in Manchester and the surrounding area, giving the participating Northern Ireland companies an opportunity to showcase their products and negotiate business face-to-face with these important decision-makers.  They also exhibited airside at Manchester Airport and spent two days at the Trafford Shopping Centre in Manchester, encouraging people living in the area to include Northern Ireland in future holiday plans.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “We are delighted that so many of the local tour operators and travel agents took the time to join us in Manchester, to hear more about Northern Ireland, and we very much welcome the business and networking opportunities.  Our promotional campaigns are highlighting the tremendous value on offer as well as compelling reasons to visit.  The message here in Manchester is that there has never been a better time to visit Northern Ireland.”

Taking part in the Northern Ireland roadshow to Manchester were 
(l-r) Lisa Williamson, Valley Hotel, Fivemiletown; Claire Bradshaw, Titanic Belfast; 
Patrick McCaffrey, Holiday Inn Belfast; Janice Gault, Northern Ireland Hotels Federation; 
and Elaine Donaghy, Sperrins Tourism.

For further information: 
Elaine Moore/Clair Balmer 
Tel: 028 7035 9260
Mob:  07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million. 
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


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