Minister Michael Ring Discusses Global Autumn Promotional Campaign with Tourism Ireland

09 Sep 2011

Minister of State for Tourism and Sport Michael Ring TD met with the board members and senior executives of Tourism Ireland this week, when the board meeting of Tourism Ireland took place in Westport.  They discussed the extensive autumn promotional programme which Tourism Ireland has in place right now across the globe. 

The Tourism Ireland board members also took the opportunity while they were in Co Mayo to meet with representatives of the local tourism industry.  Niall Gibbons, chief executive of Tourism Ireland, said that the meeting in Westport afforded him, and the members of the Tourism Ireland board, a valuable opportunity to meet with people working in tourism in Co Mayo.  Speaking before the meeting he said: “We are delighted to hold our board meeting in Westport and to have this opportunity to meet representatives of the tourism industry here.  Anecdotal reports from our industry partners around the island of Ireland confirm a more positive picture overall than this time last year.  However, we know that distribution of visitors is uneven, with some areas performing better than others.  The current outlook for North America, Mainland Europe and emerging markets is positive for the coming months.  The economic situation in Britain remains fragile and we are keeping the market under close review.

“Our autumn campaign is in full swing right now, capitalising on late booking trends as there is still everything to play for.  Many people are opting for shorter holiday breaks this year, and autumn is a good opportunity with the many festivals and events that are happening around the island.  In association with our industry colleagues we have enticing autumn/winter packages to offer consumers, developed around festivals and themes such as food, music, literature and the arts.” 

                                                                                                                    Minister Ring (second from right) in the Westport Plaza Hotel, where the Tourism Ireland board meeting took place, with Anne Corcoran, Castlecourt Hotel; Niall Gibbons, chief executive of Tourism Ireland; Joe Corcoran, Castlecourt Hotel; and Shane Clarke, Tourism Ireland.

-Ends-

Further media information:
Sinéad Grace, Tourism Ireland     t: 087-685 9027
                                                            e: sgrace@tourismireland.com

Notes to Editors:

• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.

 

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