Kerry is in the spotlight in Great Britain right now, courtesy of a major new tourism promotion. Tourism Ireland is targeting millions of prospective visitors around GB – through The Guardian newspaper and website – with a special Kerry promotion which is highlighting the many things to see and do for British holidaymakers in Kerry and the South West. The campaign will reach a wide audience around Britain, including over 2.2 million visitors each month to The Guardian website and almost one million readers of the newspaper.
As well as a full-page feature on Kerry in the Weekend magazine, a promotional film has been uploaded to the paper’s website showing off some of the many hidden gems to be found in this part of Ireland. In the film, Kerry resident Dan O’Meara takes the viewer on a tour and highlights the dramatic landscape, archaeological sites, rich culture, thriving art scene and fantastic locally sourced food on offer here. He shows off the dramatic coastline around Ballinskelligs Bay, stopping off at the Cill Rialaig Arts Centre and visiting the Bridge Bar for an evening of traditional Irish music.
Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “This promotion with The Guardian, both online and offline, is an excellent way of showcasing Kerry and its many attractions to a large audience of potential holidaymakers across Great Britain. It is part of a wider Tourism Ireland campaign with The Guardian, to encourage visitors to go beyond our major cities and explore more rural parts of Ireland.
Great Britain is the largest single source market for visitors to the island of Ireland, delivering over 50% of all overseas visitors and 35% of overseas tourism revenue. Vanessa Markey continued: “The island of Ireland holds strong appeal for Britons, ranking at number seven on their ‘wish-list’ of places to visit. Our campaigns are driving home messages of friendliness, fun and stunning inspirational landscapes, as well as encouraging visitors to get out and about and enjoy the regions of Ireland.”
A Kerry feature in The Guardian’s ‘Weekend’ supplement.
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.