Decision-makers from some of the top business tourism companies in the US visited Kerry and Ireland last week. Invited here by Tourism Ireland in conjunction with Fáilte Ireland and Paula Ward’s Ireland (destination management company), the group included senior representatives of companies involved in the MICE (meetings, incentive, conferences and events) industry who organise international conferences, meetings and large-scale incentive events overseas.
The influential group was here to discover more about the meeting facilities and accommodation on offer in Co Kerry and Ireland, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting. They visited Muckross Traditional Farms and also spent time exploring Killarney. Their itinerary saw them check out various hotels in Killarney, including the Aghadoe Heights, Europe, the Killarney Park and the Killarney Plaza hotels. One of the highlights of their time here was a networking event with local tourism representatives at the Malton.
Joe Byrne, Tourism Ireland’s Executive Vice President United States and Canada, said: “We are delighted that so many of these leading business tourism decision-makers have taken the time to come to Kerry this week, to experience the superb facilities on offer in this part of Ireland at first-hand. Business tourism is an important, high yield sector and Tourism Ireland is working hard to promote Kerry and the island of Ireland as a premier business tourism destination.”
Business tourism is the most lucrative form of tourism, offering significant economic benefits and Tourism Ireland has stepped up its efforts to capitalise on this, in the US and elsewhere around the world, with a busy programme of high profile events, promotions and sales blitzes underway throughout 2011. These are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences from hotels and other suppliers around the island.
Representatives of US companies involved in the MICE (meetings, incentive, conferences and events) industry pictured at the Killarney Convention Centre with Cara Fuller, Killarney Convention Centre (back, left); Marie McKown, Tourism Ireland (front, left); Alison Johnston, Fáilte Ireland (centre); and Paula Ward, Paula Ward’s Ireland (fifth from right).
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.