JR Ewing Lends a Hand to Promote Ireland in Dallas

03 May 2011


Larry Hagman – aka JR Ewing – dropped by Tourism Ireland’s recent ‘Flavor of Ireland’ showcase event in Dallas.  He is pictured with Patrice Lennon, Maldron Hotel Group; Hillarie McGuinness, Tourism Ireland; Ciara Sugrue, Dublin Tourism; Mary Noone, Manor House Hotels; Hazel Allen, Ballymaloe House; Ruth and Joyce O’Leary of Sephira; Rachel Gaffney of Rachel Gaffney’s Real Ireland; Ursula Blackburne, CIE Tours; Mary Murphy, Adare Manor and The K Club; and Éilish Wall, the G Hotel.

Tourism operators from around Ireland travelled to the US, for Tourism Ireland’s ‘Flavor’ sales blitzes which took place in Dallas and Atlanta.  The packed programme of B2B events included sales calls, trade and consumer promotions as well as media networking, providing an excellent opportunity for the participants to showcase their product to the hundreds of key decision-makers they met in the two cities.

Joe Byrne, Tourism Ireland’s Executive Vice President North America, said: “North America is an extremely important market for tourism to the island of Ireland and Tourism Ireland is working hard to return the market to growth in 2011.  The upcoming visit by President Obama will provide a major boost to our promotions.  It will be a wonderful opportunity to showcase the island of Ireland to a huge audience of potential holidaymakers across the US and has the potential to deliver a major boost to Irish tourism in 2011 and beyond.  Tourism Ireland will take every opportunity to exploit the tourism business potential from the extensive publicity around the visit.  Other positive factors to build on in 2011 include increased air access; an improved perception of value for money, based on lower prices on the ground in Ireland; and Ireland ranks at number five on Americans’ ‘wish list’ of places to visit in 2011.”

Further media information:
Sinéad Grace
Tel: 087 685 9027

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3.1 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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