To celebrate the launch of the new Ryanair service between Milan (Bergamo) and Cork, Tourism Ireland invited a group of influential Italian journalists on a three-day fact-finding visit of Cork and the South West over the weekend.
Working closely with airlines to build demand for routes is a key priority for Tourism Ireland and this new service will bring a welcome boost for tourism from Italy to Cork and the South of Ireland. Niamh Kinsella, Tourism Ireland’s Manager in Italy, said: “The introduction of this new Ryanair service is good news indeed and will expand travel options for Italian holidaymakers wishing to visit Cork and the South West of Ireland. We are delighted to bring these journalists to Cork and to have this opportunity to showcase some of the many attractions that this part of Ireland has to offer Italian holidaymakers. Visits like these help us to boost the profile of Cork and the South West through positive exposure in the media in Italy.”
The group included journalists from Italian newspapers and magazines, including Il Giornale di Brescia and TTG Italia. Their visit was organised in conjunction with Ryanair and Fáilte Ireland, to allow them to experience at first-hand the many things to see and do in this part of Ireland and to highlight the ease and convenience of getting here. During their time here, the journalists enjoyed a tour of the city, taking in City Hall, Shandon and the English Market. They also visited the distillery in Midleton and the Queenstown Story in the Cobh Heritage Centre.
In the English Market in Cork are Valentina Salaris, Tourism Ireland (left)
and Italian journalists Valentina Bernocco, Livia Fabietti, Alberto Pellegrini,
Ilaria Santi, and Carlo Vezzoni.
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Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3.1 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.