Ninety French conference and meeting planners attended a networking ‘Meet in Ireland’ event in the prestigious Irish Embassy in Paris recently, organised by Tourism Ireland. The event provided a valuable opportunity for Tourism Ireland and partners – who included hotels, PCOs (professional conference organisers) and convention bureaux – to showcase their product and to communicate what is unique about the island of Ireland as a Business Tourism destination. It was followed by a wonderful Irish gastronomy experience featuring an oyster bar, Irish whiskey and a delicious chocolate bar created by Irish-born celebrity chef and food guru Trish Deseine. Business Tourism is the most lucrative form of tourism, offering significant economic benefits.
Billy Condon, Tourism Ireland’s Manager Southern Europe, said: “We were delighted so many of these key Business Tourism decision-makers took the time to come and meet our partners, demonstrating their keen interest in Ireland as a Business Tourism destination for 2011 and beyond. Ireland has always been a strong player in the French marketplace for incentive business and we were very pleased at the strong turnout from the Association Conference sector which we are proactively targeting in 2011 together with our industry partners.”
Tourism Ireland has a busy promotional programme in the pipeline for 2011, to highlight the island of Ireland overseas as a premier conference and Business Tourism destination. High profile events and promotions will showcase the great facilities and good value rates available for meetings and conferences here and will capitalise on the new Convention Centre Dublin, which can deliver benefits for the whole island in spin-off meetings and events. The superb meetings, incentive and transport infrastructure on offer here, coupled with the distinctive cultural experience, means the island of Ireland is now an even more viable and attractive destination for the overseas Business Tourism market than ever before.
Industry partners at the Irish Embassy in Paris, for the networking ‘Meet in Ireland’ event, with Billy Condon, Tourism Ireland (right).
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.