Ireland is ‘Wunderbar’ in Berlin

29 Mar 2011

Industry partners from around the island of Ireland joined Tourism Ireland recently at the ITB travel fair in Berlin, Germany. 

ITB Berlin is the largest travel show in the world, attracting over 180,000 visitors and 11,000 exhibitors from 187 countries.  Visitors to the five-day show include leading travel media, tour operators and travel agents, not just from Germany but from all over the world, as well as many thousands of potential holidaymakers looking for ideas and suggestions for their next short break or holiday destination.

“Germany is the largest outbound travel market in the world, with Germans taking more holidays than any other nationality.  It is the third-largest source of visitors for the island of Ireland, delivering about 380,000 visitors in 2010 and over €160 million in revenue for the economies North and South," explained Barbara Wood, Tourism Ireland Germany.

The island of Ireland holds strong appeal for Germans, ranking at number five on Germans’ ‘wish-list’ of places to visit in 2011, and Tourism Ireland believes there is plenty of untapped potential in the market.  Promotional campaigns this year are driving home messages of friendliness, humour, inspirational landscapes and music, showing potential Germany holidaymakers ‘stand-out’ things to see and do when they come here.  

                                                                                                                                               On the Tourism Ireland stand at ITB Berlin were Niall Gibbons and Barbara Wood, Tourism Ireland, with Úna Young, Select Hotels of Ireland.


Further information:
Sinéad Grace, Tourism Ireland    t:       01 476 3493/ 087 685 9027

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.



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