A prestigious travel publication showcasing the island of Ireland has hit the newsstands in Germany, profiling the best in holidays here to over 100,000 avid readers and potential holidaymakers.
MERIAN magazine is one of the top glossy travel magazines in Germany (circulation 102,000) and this month’s Ireland special features a spectacular cover shot of Tory Island, with great holiday and short break ideas for all around the island of Ireland.
Tourism Ireland, together with Fáilte Ireland, facilitated the visits of the various journalists who wrote the features. Barbara Wood, Tourism Ireland’s Manager Central Europe, said: “We are delighted with the coverage in this publication. It is an excellent way of showcasing the island of Ireland and the huge variety of things to see and do here to a large audience of potential holidaymakers in Germany. The stunning photography captures and complements the messages in our spring campaign, which is under way right now, highlighting our spectacular scenery and tapping into the fun of holidaying here.”
Germany is the largest outbound travel market in the world, with Germans taking more holidays than any other nationality. It is the third-largest source of visitors for the island of Ireland, delivering about 380,000 visitors in 2010 and over €160 million in revenue for the economies North and South. Barbara Woods continued: “The island of Ireland holds strong appeal for Germans, ranking at number five on Germans’ ‘wish-list’ of places to visit in 2011, and we believe there is plenty of untapped potential in the market. We need to show them ‘stand-out’ things to see and do when they come here. Our spring campaign is driving home messages of friendliness, humour, inspirational landscapes and music.”
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.