Ireland Ready to do Business in China

31 Aug 2011

Pictured on the Tourism Ireland stand at CIBTM – the China Incentive, Business Travel & Meetings Exhibition – in Beijing this week, are (l-r) Zi Zhuang, Tourism Ireland China; Emma Leonard, Embassy of Ireland in China; Susan Li, Tourism Ireland China; Yizheng Liu, Club Travel; Fiona O’Sullivan and Susan Barrett, Custom Ireland (destination management company); Helen Chen, Tourism Ireland China; and Ming Yang, Custom Ireland.

CIBTM is an annual event for the MICE (meetings, incentives, conferences and events) sector in China and the wider Asia region.  In 2010, CIBTM attracted over 4,200 key decision-makers responsible for planning, organising or influencing conferences, meetings and events worth about US$30 million.  Susan Li, Tourism Ireland China, said: “CIBTM is a good opportunity for us to highlight the excellent facilities and good value rates available for meetings and conferences around the island of Ireland.  It is also an opportunity to demonstrate that Ireland has much that appeals to the Chinese business traveller, including great experiences and visitor attractions with their unique blend of living and historical culture. 

“Business tourism is an extremely important, high-yield sector and Tourism Ireland is working hard to promote the island of Ireland as a premier business tourism destination.  The superb meetings, incentive and transport infrastructure on offer here, coupled with the distinctive cultural experience, means the island of Ireland is an attractive destination for the business tourism market in China.”

Tourism Ireland has a busy promotional programme in place to grow business tourism from its key markets around the globe.  The opening of The CCD (The Convention Centre Dublin) last year, as well as investment in other venues around the island, adds weight to the organisation’s promotions of Ireland as a professional conference destination.  Tourism Ireland’s approach is to highlight the world-class conference and meeting facilities available here, emphasising the good value rates available from hotels and other suppliers around the island of Ireland.


Further media information:
Sinéad Grace, Tourism Ireland  t: 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.




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