Ireland On Show in Italy

23 Feb 2011

On the Tourism Ireland stand at BIT (Borsa Internazionale del Turismo), the main tourism fair in Italy, H.E. Patrick Hennessy, Irish Ambassador to Italy with Niamh Kinsella, Tourism Ireland Italy.

BIT attracts over 150,000 visitors each year, including many thousands of potential Italian holidaymakers looking for ideas and suggestions for their next short break or holiday destination. The show also attracts influential travel media, tour operators, EFL (studying English as a Foreign Language) providers and travel agents, who can help spread the message about tourism to Ireland.

Tourism Ireland will have a busy promotional programme in place in Italy throughout 2011, highlighting compelling reasons to visit Ireland with messages of friendliness, humour and inspiring scenery. Tourism Ireland will be working flat out to win business and to keep the island of Ireland ‘top of mind’ with potential Italian visitors.


Further information:
Sinéad Grace, Media & PR Manager, Tourism Ireland
Tel:  01-476 3493/ 087-685 9027

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.



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