Influential German Business Tourism Buyers Visit Wicklow

02 Sep 2011

A group of top business tourism buyers from Germany was in Wicklow earlier this week.  The group included decision-makers from various companies involved in the MICE (meetings, incentive, conferences and events) industry.

Carefully selected and invited here by Tourism Ireland in Frankfurt, their fact-finding itinerary was designed by Fáilte Ireland.  The influential group was here to experience what this part of Ireland has to offer conference and business delegates, including hotels like The Ritz-Carlton and Druid’s Glen; and to sample our spectacular scenery and some of the great experiences delegates can enjoy here on the sidelines of their conference or meeting, like team-building activities at The Orchard Centre near Tinahely. 

Tourism Ireland has a busy promotional programme in place to grow business tourism from Germany and other key markets around the globe.  The organisation’s approach is to emphasise the world-class conference and meetings facilities available and to highlight ease of access and the good value rates available for meetings and conferences from hotels and other suppliers around the island of Ireland.   

Tina Gauges, Tourism Ireland’s Manager Central Europe, said: “We are delighted that these key business tourism buyers have taken the time to come to Wicklow and see what we have to offer at first-hand.   Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland is working hard to promote the island of Ireland as a premier business tourism destination.  The superb meetings, incentive and transport infrastructure on offer here, coupled with the distinctive cultural experience, means the island of Ireland is now an even more viable and attractive destination for the business tourism market than ever before.”

German business tourism buyers enjoyed team-building activities at The Orchard Centre near Tinahely, where they are pictured with John Costelloe, Tourism Ireland Germany (second from right).


Further media information:
Sinéad Grace, Tourism Ireland     t: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.



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