As part of its push to grow business tourism from new and developing markets, Tourism Ireland is welcoming a group from Indian corporation J K Lakshmi to Killarney and Ireland this week. J K Lakshmi is a major cement manufacturer in India and the visiting group is made up of the company’s senior management team and their families, who travel to a different overseas destination each year on an incentive trip, as a reward for their performance over the previous year.
Tourism Ireland in Mumbai assisted the group in advance of their visit and suggested various places to include on their itinerary. Arrangements were put in place by Dublin-based incoming tour operator Abbey Tours. One of the highlights of their week-long visit was a tour around Killarney by jaunting car.
Jim Paul, Tourism Ireland’s Head of Australia & Developing Markets, said: “We are delighted that this prominent Indian company has chosen Ireland for its 2011 overseas incentive trip. It is very good news indeed and presents us with an excellent opportunity to showcase Ireland as a premier holiday and business tourism destination.
“Incentive travel and business tourism is an extremely important, high-yield sector; and Ireland is becoming increasingly popular with Indian companies as an incentive destination of choice, known for its rich culture and heritage, and of course for the warm welcome extended to visitors. Tourism Ireland has a busy promotional programme under way, to highlight the island of Ireland in India throughout 2011.”
Tourism Ireland welcomed an incentive group from Indian corporation J K Lakshmi to Killarney and Ireland over the weekend. During their week-long visit they experienced some of our top visitor attractions, including a tour around Killarney by jaunting car.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 01-476 3493/ 087-685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.