On the Tourism Ireland stand at the recent Brussels Holiday Fair Miriam Young of the Irish Hotels Federation (right) chats with some visitors to the stand.
The Brussels Holiday Fair is the largest consumer travel show in the Benelux region and is attended by over 110,000 people each year looking for ideas and suggestions for their next short break or holiday. The show also attracts influential Belgian travel media who can help spread the message about tourism to Ireland.
Tourism Ireland will have a busy promotional programme in place in the Benelux region throughout 2011, highlighting compelling reasons to visit Ireland and the good value available here. Tourism Ireland will be working flat out to win business and to keep the island of Ireland ‘top of mind’ with potential visitors from this region.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.