As the largest global event for the travel and tourism industry – World Travel Market (WTM) in London – comes to a close today, Tourism Ireland has taken the award for “best stand for doing business”.
Now in its 32nd year, World Travel Market is the largest B2B event in the tourism calendar, with almost 50,000 representatives of the travel industry from around the world and 3,000 international media in attendance over the past four days. This year, 66 Irish tourism enterprises – including hotels, ferry companies, visitor attractions, coach hire companies, incoming tour operators, activity providers, hostels and car hire companies – have been exhibiting at the Tourism Ireland stand, networking, negotiating and exchanging vital contracts for 2012. According to the organisers of WTM, about £1.4 billion’s worth of business was transacted at the event last year.
Winners of the various stand awards at WTM were chosen after extensive tours of the exhibition by a panel of travel industry experts. Commenting on the award for the Tourism Ireland stand, the judging panel said: “The Tourism Ireland stand had created a busy atmosphere for delegates. Multiple entry points to the stand led to a warm friendly welcome with a number of options and opportunities to explore. The judging team also commented on the stand’s giant shamrocks and Titanic display which focused their minds immediately on the business opportunities within.”
With over 200 countries all vying for business at WTM this week, Tourism Ireland has been aiming to stand out from the crowd and capture the attention of the influential global media and travel trade in attendance. Niall Gibbons, chief executive of Tourism Ireland, said: “The large representation of our tourism partners on the Tourism Ireland stand at WTM this week was extremely welcome and essential in the highly competitive global marketplace. We are delighted that our busy stand proved eye-catching for the judges and was singled out for this accolade. Our aim was to capture the attention of the influential travel trade and media from around the world attending WTM this week, to convey the message to the world that the island of Ireland is very much open for business. The award is good news indeed as we kick off our marketing drive to grow overseas visitor numbers in 2012.”
Tourism Ireland’s Simon Gregory, Gillian Moroney and Miriam O’Connell with the award for “best stand for doing business” at World Travel Market 2011.
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.