Seventeen travel agents from Australia and New Zealand were in Ireland on a fact-finding trip last week. They were here, as guests of Tourism Ireland in Sydney and Etihad Airways, to experience at first-hand what the island fo Ireland has to offer holidaymakers from ‘down under’.
The travel agents’ itinerary, designed by NITB and Fáilte Ireland, took in Northern Ireland – including Derry, the Giant’s Causeway and Belfast; Co Meath, where they visited Brú na Bóinne and Newgrange; Co Kildare, where they stopped off at the Irish National Stud and Japanese Gardens and enjoyed a cookery lesson at the Village at Lyons; and two days spent exploring Dublin.
Orla Saul, Tourism Ireland’s manager for Australia and New Zealand, said: “We were delighted to bring these influential travel agents to the island of Ireland. Fact-finding visits like this are extremely important as they help the agents to know exactly what we have to offer potential holidaymakers from Australia and New Zealand; the aim is that when they return home they are familiar with Ireland, and the wonderful tourism product on offer here, and are better equipped to advise their clients on future travel plans and holiday bookings.”
Travel agents from Australia and New Zealand with Úna Leonard, Tourism Ireland (left), at Newbridge Silverware, Co Kildare.
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.