Forty-six English teachers from across Italy visited Cork and Dublin on a fact-finding trip over the weekend. Invited here by Tourism Ireland in Milan and Fáilte Ireland, in conjunction with leading Italian tour operator Trinity Viaggi (a specialist in English language learning and study holidays), the teachers were in Ireland for the launch of the 2012 Trinity Viaggi brochure, which features an extensive programme of English language courses for Italian students in Ireland.
The aim of the visit was to raise awareness of Ireland among the teachers as an ideal destination for Italians to learn English, so they will encourage their students to come here in 2012. The group also attended a specialist workshop in Dublin.
Niamh Kinsella, Tourism Ireland’s Manager in Italy, said:“We are delighted these teachers took the time out of their busy schedules to visit Ireland. For many this was their first time here and they were extremely impressed with the facilities on offer. Tourism Ireland has been working hard to promote the island of Ireland as an ideal destination for students to come and learn English. Our promotional activity to target this market includes the production of our dedicated guide for studying English in Ireland, “Studiare Inglese in Irlanda”; participation in English language trade and consumer shows; and e-marketing promotions including social media activity. We know that Ireland has much that appeals to the teachers and their students, including dramatic scenery and coastline, rich culture and heritage and, above all, friendly and welcoming people.”
Forty-six English teachers from Italy in University College Cork with Siobhán Wright, Tourism Ireland (left), during a fact-finding trip to Ireland.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.