Forty tourism organisations from around the island of Ireland travelled to London to take part in a workshop and networking event, where they met with top British conference and meeting organisers.
At the event, organised by Tourism Ireland, the various tourism partners – including hotels, venues, PCOs (professional conference organisers) and convention bureaux – met and did business with senior representatives of 40 different companies involved in the corporate meeting sector and MICE (meetings, incentive, conferences and events) industry in Britain. The event provided a valuable opportunity for the participating companies to showcase their product and to communicate what is unique about the island of Ireland as a world-class destination for doing business.
David Boyce, Tourism Ireland’s Head of Business & Sports Tourism, said: “Business tourism is an important, high yield sector which can deliver significant economic benefits and Tourism Ireland is working hard to promote the island of Ireland as a premier destination for meetings, conferences and events. We were delighted so many of the key decision-makers from this sector took the time to attend our networking event and meet our partners, demonstrating their keen interest in Ireland as a business tourism destination.”
Tourism Ireland has had a busy promotional programme in place in GB throughout 2011, highlighting the island of Ireland as a premier destination for doing business. High profile events and promotions have been showcasing the great facilities and good value rates available for meetings and conferences here. The superb infrastructure now on offer here, coupled with our distinctive cultural experience, means the island of Ireland is now an even more viable and attractive destination for the overseas business tourism market than ever before.
Claire Bradshaw, Titanic Belfast (right), met with Nadine Rakewitz, Oxford International, at a business tourism workshop in London.
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.