18 Oct 2011

Tourism partners from around the island of Ireland at IMEX America, with Joe Byrne, Tourism Ireland’s executive vice-president for North America (second from left).


IMEX America (International Meetings and Events Exhibition) is a new business tourism show which took place for the first time recently in Las Vegas. Targeting the lucrative MICE (Meetings, Incentive, Conferences and Events) industry, the three-day show attracted almost 2,000 influential business tourism buyers and decision-makers from around the world, offering important networking opportunities for the participating Irish tourism operators.

Tourism Ireland has a busy programme of activity in place right throughout 2011, to grow business tourism from the US and other key markets around the world. A number of high profile events, promotions and sales blitzes are taking place, highlighting ease of access, the great facilities and good value rates available for meetings and conferences here, and getting the island of Ireland known for excellence in business support.


Further media information:
Sinéad Grace, Tourism Ireland  t:  087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.



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