Green-Fingered Travel Writers Help Grow Tourism to Northern Ireland

26 May 2011

Green-fingered journalists and travel writers from Germany visited Northern Ireland recently, to experience the sights and smells of some of our top gardens.  Carefully selected and invited here by Tourism Ireland in conjunction with the Northern Ireland Tourist Board, the itinerary was designed to inspire as well as inform the visiting writers. 

Before taking in the annual Garden Show Ireland at Hillsborough Castle, the group visited Ballyrobert Cottage and Nursery, owned by Belfast City Council’s former Director of Parks, Maurice Parkinson, who brought them on a guided tour.  The following day, the group drove along the Causeway Coastal Route, stopping at Glenarm Castle and Benvarden Gardens near Ballymoney.

During the visit the journalists also had the opportunity to explore Rowallane Gardens, Mount Stewart House and Gardens and Montalto Estate in County Down.  

Barbara Wood, Tourism Ireland Germany, said: “We are delighted to bring these influential journalists to Northern Ireland this week.  The publicity value of the articles they will write when they return home is fantastic – they will be read by thousands of garden fans and potential holidaymakers around Germany, helping to spread the good news about Northern Ireland’s world-class gardens and tourism offering, and encouraging more Germans to come here and experience the destination for themselves.”

Germany is the largest outbound travel market in the world, with Germans taking more holidays than any other nationality.  It is the fourth-largest source of visitors for Northern Ireland and is the focus of a major promotional drive by Tourism Ireland throughout 2011, including a £2 million TV campaign reaching in excess of 25 million potential German holidaymakers, as well as a major radio and online advertising drive.

                                                                                                                         German travel writers Stephanie Syren and Bettina Louise Haase pictured in the gardens at Glenarm Castle, with Nigel Campbell, Antrim Estates (right).

 

Ends

For further information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel  028 7035 9260  Mob  077 6652 7719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.

 

 

Who's Who

Search for Tourism Ireland Contacts