A group of top Dutch travel professionals was in Killarney and the South West recently, as guests of Tourism Ireland in Amsterdam. Their visit was organised in conjunction with leading Dutch tour operator Buro Britain and Fáilte Ireland.
The travel agents, who all work for Buro Britain in the Netherlands, were here to experience at first-hand the spectacular scenery and the wealth of things to see and do in this part of Ireland. The objective of the visit is that when the travel agents return home, they can advise and sell more effectively to their clients, enticing even greater numbers of Dutch visitors to come and holiday in the South West.
Karen van der Horst, Tourism Ireland’s Acting Manager in the Netherlands, said: “Tourism Ireland is delighted to bring these influential travel agents to Kerry and the South West, so they can see for themselves the superb tourism product on offer in this part of Ireland. For many, it was their first time in Co Kerry and they were extremely impressed by the spectacular scenery, the variety of things to do and see, as well as by the hospitality and friendliness of the people they met. The group is made up of important decision-makers who can help influence their clients when choosing their holiday destination this year.”
Tourism Ireland has a busy promotional programme in place in the Netherlands for 2011, highlighting the tremendous value on offer here, as well as compelling reasons to visit Ireland with messages of friendliness, humour and inspiring scenery.
Dutch travel agents enjoyed a cycling tour around the Killarney National Park during a recent fact-finding visit organised by Tourism Ireland in Amsterdam. They are pictured at Ross Castle with tour guide Mia Craig (front, fourth from right) and Declan Murphy, Fáilte Ireland (front, second from right).
Further media information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.