A group of influential journalists from GB visited Londonderry recently, on a fact-finding visit. Organised by Tourism Ireland in conjunction with leading Scottish tour operator McKinlay Kidd and the Northern Ireland Tourist Board, the aim of the visit was to allow them to experience at first-hand what Northern Ireland has to offer GB holidaymakers and to highlight the ease and convenience of getting here.
The group included journalists from national GB newspapers, including The Independent on Sunday, the Daily Mail and the Glasgow Herald, as well as Woman & Home magazine. During their time here, the journalists enjoyed a guided walking tour around the city’s walls and visited the new Peace Bridge. Prior to arriving in Londonderry, the group spent time in Belfast at the Ulster Museum, experienced an entertaining Belfast Music Tour and travelled along the scenic Causeway Coastal Route.
Vanessa Markey, Tourism Ireland’s Head of Britain, said: “We are delighted to bring these journalists to Northern Ireland and to have this opportunity to showcase some of the many places to see and things to do here. Visits like these help us to boost the profile of Northern Ireland through positive exposure in the media in GB. Our promotional campaigns in Great Britain are in full swing right now, emphasising the fun of a holiday here and highlighting compelling reasons to visit and the great value available.”
British journalists viewed the recently-opened Peace Bridge across the River Foyle.
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Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.