Traditional music fans Petra and Sven Puchelt enjoyed a ‘festival break’ in Belfast recently – courtesy of Tourism Ireland and German specialist tour operator, Gaeltacht Irland Reisen. They were the lucky prizewinners of a competition which ran in Germany to promote short, festival-based breaks in Northern Ireland.
Promoting Northern Ireland’s rich musical culture is just one element of Tourism Ireland’s focus in the German market where the 2011 promotional drive is under way now to ensure that Northern Ireland is ‘front of mind’ during the important decision-making and holiday booking period for Germans.
Barbara Wood, Tourism Ireland’s Manager Central Europe, said: “Tourism Ireland is optimistic that the German market will return to growth this year. Consumer confidence there is at a 20-year high, with the German economy recording growth of +3.6% in 2010. Germany is the largest outbound travel market in the world, with Germans taking more holidays than any other nationality. It is the fourth-largest source of overseas visitors for Northern Ireland and will be the focus of a major promotional drive by Tourism Ireland throughout 2011, including a £2 million TV campaign this spring which will be seen by in excess of 25 million potential German holidaymakers, as well as a major radio and online advertising drive.”
German prize-winners Petra and Sven Puchelt, who won tickets to attend Féile Belfast, the Spring Traditional Festival, with Aoife McAteer, Féile an Phobail (right).
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.