Images of Co Down and Northern Ireland will be broadcast to about 100,000 people across Germany this July. A film crew from German lifestyle channel N-TV spent a week filming ‘My Northern Ireland’, a short travel programme focusing on scenery, things to do and food.
While in Co Down, the crew filmed in the beautiful grounds of Castle Ward House near Strangford, captured footage of the views from Dundrum Castle and enjoyed a cookery lesson ‘al fresco’ at Glassdrumman Lodge Hotel, Annalong.
Organised by Tourism Ireland in Germany, in conjunction with the Northern Ireland Tourist Board, the TV crew also filmed some of the NW200 bikes races in Portrush, the spectacular Giant’s Causeway and enjoyed a walking tour of Belfast, taking in the City Hall and the developing Titanic Experience.
Barbara Wood, Tourism Ireland Germany, said: “This was an action-packed trip for the TV crew. The programme, which will air this summer, will help us to highlight the huge diversity of things to see and do on holiday here. Exposure on TV programmes like this helps Tourism Ireland to raise awareness of Northern Ireland as a wonderful holiday destination in Germany and will help us grow visitor numbers from the market.”
Germany is the largest outbound travel market in the world, with Germans taking more holidays than any other nationality. It is the fourth-largest source of visitors for Northern Ireland and is the focus of a major promotional drive by Tourism Ireland throughout 2011, including a £2 million TV campaign reaching in excess of 25 million potential German holidaymakers, as well as a major radio and online advertising drive.
German TV crew filming for ‘My Northern Ireland’ with presenter Ralf Bauer (centre) enjoying a cookery lesson with Glassdrumman Lodge chef, Jonathan Hall.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.