Top travel and racing bike journalists from Germany were invited to enjoy the spectacle of this year’s North West 200 by Tourism Ireland and the Northern Ireland Tourist Board. The annual motorbike road racing event, the largest sporting event on the island of Ireland, continues to bring in record crowds to the North Coast area during the week-long festival programme.
In addition to watching the races, the journalists made a poignant visit to the Joey and Robert Dunlop Memorial Gardens in Ballymoney, along with thousands of other bike enthusiasts. Also on their list of places to visit were The Dark Hedges at Stranocum which featured recently in MERIAN magazine, one of the top glossy travel magazines in Germany.
Barbara Wood, Tourism Ireland’s Manager Central Europe, said: “The North West 200 is an amazing spectacle and one that needs to be experienced at first-hand. We are delighted these journalists have spent time enjoying this unique event, as well as seeing our spectacular scenery and tapping into the fun of holidaying here. The aim is that when they return home they are better equipped to put into words what a holiday in this part of the world entails, thereby encouraging more Germans to come here and experience it for themselves.”
Germany is the largest outbound travel market in the world, with Germans taking more holidays than any other nationality. It is the fourth-largest source of visitors for Northern Ireland and is the focus of a major promotional drive by Tourism Ireland throughout 2011, including a £2 million TV campaign reaching in excess of 25 million potential German holidaymakers, as well as a major radio and online advertising drive.
German journalists, pictured with Chris Ruebel, Tourism Ireland Germany (left) at the Joey and Robert Dunlop Memorial Gardens in Ballymoney, Co Antrim.
German travel and racing bike journalists visited The Dark Hedges at Stranocum, Co Antrim.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.