Bloggers who write regularly for some of Spain’s most popular travel websites visited Galway city and county recently. Carefully selected and invited here by Tourism Ireland in Madrid, their itinerary was designed by Fáilte Ireland.
As part of its overall marketing strategy, Tourism Ireland is actively using social media to inspire potential holidaymakers to come and visit the island of Ireland. Blogs and social media sites have a huge influence on all types of decisions nowadays, with choices about holidays in particular increasingly influenced by bloggers and online communities. Bloggers are constantly uploading and sharing their experiences and these are widely read by people when researching and planning their holidays.
During their time here, the Spanish group enjoyed a guided walking tour of Galway city, a drive through Connemara with a stop at Kylemore Abbey and Gardens, as well as a revitalising seaweed bath at the Connemara Seaweed Baths in Leenane. They overnighted at the Salthill Hotel where they had a fun evening of Irish music and dance with Trad on the Prom. They were particularly impressed by the culinary experience and the high quality of the food on offer in Galway. Detailed accounts, videos, twitter posts and photos of their visit have already been posted online by the bloggers, helping to encourage their readers to come here and experience it for themselves.
Joanne Murphy, Tourism Ireland’s Manager in Spain, said: “Visits such as this are very important to help increase awareness among Spaniards of the many things to see and do on a holiday in Ireland and the wonderful hospitality on offer. Social media and blogs allow word of mouth about a holiday destination to reach a really wide audience; Tourism Ireland aims to grow the online conversation about Ireland, getting the bloggers talking about their positive experiences here and engaging their followers and potential holidaymakers with the kind of experience that a holiday in Ireland offers them.”
Enjoying the magnificent scenery of Connemara, at Kylemore Abbey, are Kate McCleery, Tourism Ireland Spain (third from left) with bloggers Ruben Marcos, Doris Casares, Pilar Ramirez, Ines Perez, Miguel Paez and Eddy Lara Britto.
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Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.