Five golf professionals from some of Canada’s most prestigious clubs visited the North Coast last week to find out what makes Northern Ireland golf courses rate amongst the best in the world.
Carefully selected by Tourism Ireland in Toronto, in conjunction with North and West Coast Links, the pros ‘tour of duty’ included visits to Portstewart, Royal Portrush and Royal County Down as well as some of the area’s famous visitor attractions. The pros are important influencers who organise golf breaks and holidays overseas for their members each year.
Sinéad Murray, from Tourism Ireland in Toronto, said: “With over 5 million registered golfers, the Canadian golf market remains a priority for Tourism Ireland. The visit by these golf pros was a wonderful opportunity for us to showcase the fantastic golf product on offer on the North Coast to these important influencers. It will help raise their awareness of our world-class golf and the excellent value green fees on offer here; the aim is that when they return to Canada they are better equipped to advise the members in their golf clubs on future golf breaks and holidays to the North Coast and Northern Ireland.”
Tourism Ireland has undertaken an extensive golf tourism campaign during 2011, to capitalise on Darren Clarke’s British Open victory and previous wins by Rory McIlroy and Graeme McDowell in the US Open championship. The organisation has also been working to capitalise on the designation of North & West Coast Links Golf as ‘European Golf Destination of the Year 2011’ (as voted by the International Association of Golf Tour Operators).
Canadian golf pros before their round on the Dunluce links at Royal Portrush including (l-r) Dennis First (Coppinwood Golf Club); Gar Hamilton (Mississaugua Golf and Country Club); Phil Hardy (Beacon Hall); Gary McNeill (Royal Portush professional); Greg Seeman (Woodensticks Golf Club); Mike Silver (Highlands Country Club); and Mike Kearney (Golf Away Tours).
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.