Golf tourism operators at the PGA Golf Show in Orlando got a huge boost when Graeme McDowell stopped off at the Ireland stand, to lend his support for Tourism Ireland’s 2011 marketing drive and to do his bit to help return tourism to growth this year.
Tourism Ireland is undertaking a busy promotional programme throughout 2011 to boost the number of golf visitors from the US and other important markets overseas.
High profile golf events, like the 2011 Solheim Cup which takes place on the Nicklaus course at Killeen Castle in Co Meath, and the Irish Open in Killarney this summer, are being used as ‘hooks’ to draw attention to our world-class golf. Tourism Ireland is urging golf fans attending these events to extend their trip and to try out some of the other fantastic courses that the island of Ireland has to offer.
Tourism Ireland golf promotions in the all-important US market include ads on the popular Golf Channel, online on golfchannel.com, and in Golfweek magazine. As well as the PGA show in Orlando, Tourism Ireland will also attend the PGA Barclays tournament at Plainfield Country Club in New Jersey in August; and will invite key American golf media contacts to an Ireland reception at the Masters in Augusta later this year.
Niall Gibbons, Tourism Ireland’s chief executive, said: “The Solheim Cup takes place in Killeen Castle in Co Meath in September of this year and Tourism Ireland will be exploiting all potential promotional opportunities in the US and other important golf markets overseas, to capitalise on the potential of this prestigious sporting event. The Solheim Cup is a great opportunity to keep Ireland in the spotlight, highlighting the island as a top golf destination.”
Golf will also be promoted by Tourism Ireland in other overseas markets, including Great Britain, Germany and Sweden.
US Open champion Graeme McDowell (second from left) on the Ireland stand at the PGA Golf Show in Orlando with John McLaughlin, North & West Coast Links; Alison Metcalfe, Tourism Ireland; and Maura Nolan, Irish Links Tours and Travel (US golf tour operator).
Sinéad Grace, Media & PR Manager, Tourism Ireland
Tel: 01-476 3493/ 087-685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.