A group of top German tour operators was in Northern Ireland recently to experience for themselves the many things to see and do on holiday here. After visiting Belfast and enjoying a Titanic Boat Tour, the group travelled northwards to experience the wonder of the Giant’s Causeway, the thrill of the Carrick-a-rede Rope Bridge and the history of Dunluce Castle. The tour operators then travelled to Armagh where they discovered the city’s rich Christian heritage through a tour of the two cathedrals.
Kristina Gauges, Tourism Ireland’s Manager for Central Europe, said: “Tourism Ireland is delighted to bring these top German tour operators to Northern Ireland. ‘Seeing is definitely believing’ and it is important that influential operators like these get to experience our tourism product at first-hand. This is the first time these tour operators have visited Northern Ireland and we have been able to show and tell them about some of the exciting tourism events planned for Northern Ireland under the banner of NI2012. With the opening of iconic new attractions like the Giant’s Causeway Visitor Centre and Titanic Belfast next year, NI2012 is a wonderful opportunity to showcase all that is new and vibrant about Northern Ireland in Germany and elsewhere around the globe.”
Tourism Ireland has already begun the promotional lead-in to NI2012, and the next 12 months will see an investment of millions of pounds in the most extensive programme of marketing activity ever undertaken for Northern Ireland. This will include TV, press, radio and cinema advertising, extensive online campaigns and social media activity, promotional events and publicity.
The tour operators’ fact-finding visit was organised by Tourism Ireland in conjunction with the Northern Ireland Tourist Board.
German tour operators at the Giant’s Causeway, Co Antrim, with Kirsten Donnerstag, Tourism Ireland Germany (right).
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.