27 Sep 2011

Sligo was on the itinerary for a group of lifestyle and activity journalists from Germany who visited Ireland this week. Carefully selected and invited here by Tourism Ireland in Frankfurt, their itinerary was designed by Fáilte Ireland. The influential journalists were here to experience at first-hand some of the fantastic, great value, activity holidays on offer for Germans in this part of Ireland.

During their action-packed visit, the journalists got to try out Sligo’s world-class surfing, as they enjoyed a lesson with Tom and Elisha Hickey of Perfect Day Surf School. They stayed at the Sligo Park Hotel and enjoyed an evening of traditional music at the Harp Tavern. One of the highlights of their time here was a visit to the family-owned, therapeutic Voya seaweed baths in Strandhill.

Tina Gauges, Tourism Ireland’s Manager Central Europe, said: “We are delighted to welcome these journalists to Sligo. Visits such as this are extremely important, as they help build awareness of the wonderful activity tourism product on offer for German holidaymakers in Sligo and the North West. The journalists got to witness at first-hand some of the best that Sligo has to offer; our aim is that when they return home, they will be better equipped to write about what a holiday in this part of the world entails, encouraging more Germans to come here and experience it for themselves.

“Germany is an important market for tourism to the island of Ireland and Tourism Ireland has a busy promotional programme in place to grow tourism from this market for 2011, highlighting the island of Ireland as a fantastic holiday destination. The recently announced growth in visitor numbers from Germany of over +15% for the first half of the year is welcome news indeed and is an encouraging basis on which Tourism Ireland, together with our industry partners, will build for the rest of 2011 and into 2012.”

                                                                                                                      On the beach in Strandhill, Sligo, is surfing instructor Elisha Hickey from Perfect Day Surf School (left) with German journalists Carsten Heinke and Ernst Lauterback and Monika Wörmann, Tourism Ireland Frankfurt (right).


Further media information:
Sinéad Grace, Tourism Ireland  
Tel:  087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


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