Industry partners joined Tourism Ireland at Mahana, a recent holiday fair in Lyon in France.
Mahana, which is attended by over 28,000 people each year, is one of a number of regional holiday promotions being attended by Tourism Ireland in France this year. Thousands of potential French holidaymakers will attend these shows, looking for ideas and suggestions for their next short break or holiday. The shows also attract influential travel media, tour operators and travel agents, who can help spread the message about tourism to Ireland.
Throughout 2011, Tourism Ireland will have a busy promotional programme in place in France, where Ireland is considered a highly aspirational destination. French people rank Ireland fourth on the list of places they would like to visit. Promotions will highlight compelling reasons to visit Ireland and the good value available here. Tourism Ireland will be working flat out to win business and to keep the island of Ireland ‘top of mind’ with potential French visitors. High profile festivals and events will also be used as ‘hooks’ to generate positive publicity and a ‘buzz’ about Ireland.
Liz Devine, Tourism Ireland t: 01 476 3438
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.