Just in time for the mid-term break, Tourism Ireland has launched a series of fairytale podcasts to help parents keep their children entertained during journeys to their half-term holiday destinations in Ireland.
According to AA statistics, it takes just one hour and 40 minutes for children to ask their mum and dad ‘are we there yet?’ during the average holiday car journey. To help avoid kids getting too bored during those boat and plane journeys to Ireland, Tourism Ireland has released podcasts of four different stories – Fionn and Úna, The Greedy Merchant, The Magic Pot and Irish Dancing. The tales are narrated by storyteller Niall de Burca and are available to download at discoverireland.com
Vanessa Markey, Tourism Ireland’s newly appointed Head of Great Britain, said: “We all know how challenging it can be for parents to keep children entertained on the trip to Ireland, so we put together this series of fairytale podcasts which also gives some insight into Irish culture. This is just one element of our programme to keep Ireland ‘front-of-mind’ for potential British visitors this year. Restoring the Great Britain market to growth is the top priority for Tourism Ireland in 2011. Regional touring and longer-stay holidays are a major focus for us; research confirms that visitors who come here by car, or who hire one while here, tend to stay longer and spend more.”
Commencing on the podcasts, Irish designer and mother-of-three Jasmine Guinness, said: “As a child growing up in Ireland, these magical tales always filled me with fascination and wonder. Now I can pass them onto my own children, who are held captivated as they listen. They are a great way to keep them entertained in the car when we travel over for holidays.”
Sinéad Grace, Media & PR Manager, Tourism Ireland
Tel: 01-476 3493/ 087-685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.