FRENCH CONNECTION FOR IRELAND

29 Sep 2011

Minister of State for Tourism and Sport Michael Ring TD joined various tourism operators from around Ireland at IFTM (International French Travel Market) in Paris recently, to help boost tourism from the important French market.  Minister Ring is pictured on the Tourism Ireland stand with Bernard O’Reilly of Joe O’Reilly Ireland Group and Billy Condon, Tourism Ireland.  

IFTM, formerly known as Top Resa, is the largest travel trade exhibition in France, attracting almost 30,000 trade professionals each year including influential tour operators and travel agents, as well as leading French travel media and business tourism decision-makers. 

Minister Ring also launched Tourism Ireland’s recently completed ‘France Strategic Plan 2011-2014’ at an event attended by key French travel trade and media representatives.

Billy Condon, Tourism Ireland’s Manager Southern Europe, said: “France is an important market for tourism to the island of Ireland and Tourism Ireland has a busy promotional programme in place this year, highlighting the island of Ireland as a fantastic holiday destination.  The recently announced growth in visitor numbers from France of over +22% for the first half of the year is welcome news indeed and is an encouraging basis on which Tourism Ireland, together with our industry partners, will build for the rest of 2011 and into 2012.”

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland  t:  087 685 9027
                                                          e: sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.

 

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