10 Nov 2011

One of America’s most respected travel gurus, Rudy Maxa – aka “the Savvy Traveler” – broadcast his prime-time radio show, Rudy Maxa’s World, live from the west of Ireland recently. Organised by Tourism Ireland in New York and Fáilte Ireland, the live shows aired from Lough Eske Castle in Donegal and Dromoland Castle in Co Clare to an audience of more than 600,000 listeners on over 130 radio stations across the United States.

During his time here, Rudy Maxa travelled around Donegal, visiting places like Glenveagh Castle, the Slieve League Cliffs and Donegal Castle. He also visited Sligo, including Yeats’ grave at Drumcliff. In Co Clare, his itinerary included the Cliffs of Moher, the Aillwee Cave and Bird of Prey Centre, Lisdoonvarna and the Burren Smokehouse, as well as Bunratty Castle and Folk Park and the medieval banquet. He also visited Limerick city and county, including Adare, King John’s Castle and the Hunt Museum. The two shows featured travel tips and news about the west of Ireland and included interviews with different people involved in tourism.

Joe Byrne, Tourism Ireland’s Executive Vice President United States and Canada, said: “We are delighted that Rudy Maxa has chosen to visit and broadcast from the west of Ireland. His radio show is a fantastic way for Tourism Ireland to highlight the wonderful tourism product on offer in the west of Ireland and to encourage more Americans to vacation here. North America is a very important market for tourism to the island of Ireland and Tourism Ireland has been working hard all year, to keep the island of Ireland ‘top of mind’ for Americans. The growth in visitor numbers from North America of +10.7% for the first nine months of the year is welcome news indeed and an encouraging basis on which Tourism Ireland, together with our industry partners, will build in 2012.”

Rudy Maxa is a two-time Emmy award-winning TV and radio broadcaster. He is also a contributing editor with National Geographic Traveler magazine and has earned two Lowell Thomas awards for excellence in travel writing.

                                                                                                                                           American travel expert and radio personality Rudy Maxa at Lough Eske Castle in Donegal; his live broadcast from the hotel aired to more than 600,000 listeners across the US recently.


Further media information:
Sinéad Grace, Tourism Ireland  
Tel:  087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.


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