A group of influential journalists from across China enjoyed an action-packed visit to Northern Ireland recently. Representing six leading Chinese newspapers and magazines, with a combined circulation of almost seven million readers, the journalists were invited here by Tourism Ireland in Beijing to research some of our top attractions for feature stories they are writing about holidays in Northern Ireland.
Their itinerary, designed by the Northern Ireland Tourist Board, took in the Causeway Coastal Route, including a visit to the Giant’s Causeway. The group then headed to Holywood where they discovered the delights of the ‘TITANICa’ exhibition at the Ulster Folk and Transport Museum. The following day they enjoyed a whistle-stop tour of Belfast, taking in the Titanic Quarter.
Susan Li, Tourism Ireland China, said: “We are delighted to bring these journalists to Northern Ireland. Visits such as this, with the ensuing extensive coverage about the wonderful tourism product on offer here, are a fantastic way of raising the profile of Northern Ireland in China. The aim is that when these writers return home they are better equipped to put into words what a holiday in this part of the world entails, thereby encouraging more Chinese to come here and experience it for themselves.
“While we are working hard in the traditional markets of Great Britain and the US, Tourism Ireland is also very active right now in markets like China to raise the profile of the Northern Ireland as a premier holiday destination. Fact-finding visits and press coverage like this are an invaluable part of that marketing effort”.
Helen Chen, Tourism Ireland China (right) with a group of Chinese travel writers, enjoying the view at the Giant’s Causeway during a recent visit to Northern Ireland.
Further media information:
Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.